Tourism
Adventure Starts Here: Explore Careers in Tourism
Discover the Greater Whitsunday Tourism Industry
In the Greater Whitsunday region, tourism is more than an industry — it’s an adventure. With tropical islands, the Great Barrier Reef, lush rainforests, world-class mountain bike trails, and vibrant coastal towns, our region attracts approximately 3.3 million visitors each year.[1]
This thriving sector supports over 9,000 local jobs, making up around 9.6% of the regional workforce and contributing $1.7 billion to state and national economies every year [2]. As a gateway to some of Australia’s most iconic tourism attractions, the Greater Whitsunday region is welcoming more visitors than ever. To support this growth, the industry is evolving—integrating cutting-edge technology, championing sustainability, and opening up diverse career opportunities across a variety of roles.

Why Consider a Career in Tourism?
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Work Where Others Holiday
Whether it’s a luxury resort, an eco-lodge in the rainforest, or a snorkelling tour on the reef—tourism lets you work in some of the most breathtaking places on earth. From adventure and culture to food, events, and digital storytelling, there’s no ‘typical’ tourism career—just endless opportunities to match your passion.
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Innovating the Future of Travel
Tourism is at the forefront of innovation with technologies like drones for reef monitoring, VR-enhanced underwater experiences, and smart tech streamlining guest services and sustainability efforts. The industry is integrating eco-friendly practices and cutting-edge solutions to create better visitor experiences while protecting the environment.
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Making an Impact
Tourism drives positive change by supporting local communities, preserving culture, and safeguarding natural wonders. Whether you’re creating eco-friendly tours, celebrating local heritage, or designing unforgettable experiences, your work will help build a more sustainable and connected world for future generations.
Industry Insights
Did you know that tourism is one of the largest industries in Australia, contributing over $60 billion to Australia’s economy every year and supporting over 660,000 jobs across the country? This makes tourism one of the most exciting and opportunity-rich industries for young professionals today. [3]
In our region, tourism directly supports the conservation of the Great Barrier Reef. Every visitor contributes through an environmental fee that funds reef protection, research, and restoration—making tourism a key player in preserving one of Australia’s most iconic natural wonders. [4]
Exciting Career Opportunities in Tourism
Tourism isn’t just an entry-level field—it’s a dynamic industry filled with lifelong career opportunities, growth, and diverse professions. From cutting-edge technology like virtual reality tours to eco-tourism initiatives that protect endangered species, the industry offers exciting pathways for those passionate about culture, sustainability, and innovation.
Tourism provides endless possibilities for growth and impact. Here are some of the areas where you could build a career:
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Adventure & Outdoor Leadership
Guide eco-tourism experiences, managing activities like rainforest treks or reef explorations, using expertise in environmental conservation, outdoor safety, and sustainable tourism practices.
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Cultural Heritage & Sustainability
Work in heritage tourism, protecting and sharing Indigenous culture, managing heritage sites, and preserving historical landmarks, combining cultural knowledge with sustainable tourism practices.
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Event Management & Experiential Design
Organise large-scale events, from music festivals to cultural celebrations, combining project management, creative design, and audience engagement skills to deliver unforgettable experiences.
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Travel Tech & Innovation
Lead digital transformation in tourism by developing apps, VR experiences, and AI-driven travel solutions, improving efficiency and enhancing the customer journey through cutting-edge technology.
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Hospitality & Guest Experience
Deliver top-tier service in hotels, resorts, and tourism experiences—focusing on customer care, food and beverage, accommodation management, and creating memorable stays that keep visitors coming back.
Explore what a future in
Tourism could look like
Unpack the World of Tourism Careers
Curious about what it’s really like to work in tourism? Take a closer look at the diverse opportunities and how they can shape your future.

Inspiring Journeys in Tourism
Discover how tourism professionals are blending innovation with tradition—hear from people making a lasting impact in the industry.
Find Out More About Tourism and Potential Careers!
Want to further explore what tourism looks like in the Greater Whitsunday region? Check out these resources to learn more about how the industry is growing, changing, and creating exciting possibilities for the future.
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Young Tourism Leaders
See how young people are making their mark in tourism—and how you can too.
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The Hotel School
Train where the world vacations—The Hotel School blends expert learning with resort-based experience right here on Hayman Island.
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Queensland Tourism Industry Council
Discover the variety of tourism careers by taking a tourism careers quiz and exploring job profiles and success stories.
Want to learn more about study and career pathways?
Explore regional options and find out who to contact for more information here.
From world-class destinations to unforgettable experiences—where could a career in tourism take you?
Keep exploring to see where your future could take you
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Helicopter Pilot
Soar above stunning landscapes to create unforgettable aerial experiences over the Whitsundays and Great Barrier Reef.
As a Helicopter Pilot, you’ll bring breathtaking views and unforgettable experiences to life by flying over the stunning Whitsunday Islands and the iconic Great Barrier Reef. You’ll operate and navigate aircraft to safely transport tourists, conduct aerial tours, and support emergency services. Other responsibilities include planning flight routes, conducting pre-flight checks, communicating with air traffic control, and ensuring passenger comfort and safety throughout each journey.
In the Greater Whitsunday region, Helicopter Pilots play a key role in the vibrant tourism sector, offering unique aerial experiences that attract visitors from around the world.
What you might do day-to-day:
- Plan and conduct scenic flights over islands and reef
- Ensure aircraft maintenance and safety checks are completed
- Communicate with passengers and provide safety briefings
- Navigate using modern flight instruments and GPS technology
This role suits people who:
Are confident, detail-oriented, and passionate about flying and customer service.Pathway:
Typically, start with a commercial pilot’s licence, then gain helicopter-specific ratings through flight school. Experience is built through flying hours and practical training. -
Tour Guide
Bring the Greater Whitsunday’s natural and cultural wonders to life for visitors.
As a Tour Guide, you’ll lead guests through the Great Barrier Reef, rainforests, rivers, and rural and ocean landscapes, sharing local knowledge and stories that connect visitors to the region’s unique environment and heritage. You’ll use technology like GPS, digital maps, and audio systems to enhance the visitor experience and ensure smooth tour operations. Safety is a top priority in this role as you tailor tours to suit diverse groups, managing logistics and responding to changing conditions. Tour Guides also play a role in promoting sustainable tourism, educating visitors about environmental care and cultural respect.
In the Greater Whitsunday region, Tour Guides support a thriving tourism sector by delivering memorable, informative experiences.
What you might do day-to-day:
- Lead eco-tours and cultural experiences
- Share insights about local wildlife, history, and culture
- Use digital tools for navigation, bookings, and communication
- Monitor group safety and wellbeing
This role suits people who:
Are passionate about our local region, are outgoing, and enjoy storytelling.Pathway:
This role doesn’t necessarily require formal study but gaining a Certificate III or IV in Tourism or Guiding and gaining hands-on experience can be useful. Further study can open doors to career growth and management roles in the future. -
Diving Instructor
Introduce visitors to the underwater wonders, colour, and beauty of the Great Barrier Reef.
As a Diving Instructor, you’ll guide visitors through the pristine, World Heritage-listed waters across our region, ensuring safe and enjoyable dive experiences. Using modern dive equipment and digital tools, you’ll plan and monitor dives for beginners and experienced divers alike. Key parts of the role include delivering safety training, handling emergencies, providing great customer service, and educating guests about marine ecosystems, reef conservation, and sustainable tourism. You may also maintain equipment, log dive activities, and assist with underwater photography or eco-tourism events.
In the Greater Whitsunday region, Diving Instructors support tourism by delivering memorable, environmentally responsible dive adventures.
What you might do day-to-day:
- Teach diving techniques and safety procedures
- Plan and lead guided dives
- Maintain dive gear and record dive logs
- Promote marine conservation and sustainability
This role suits people who:
Are adventurous, calm under pressure, and passionate about marine life.Pathway:
Start with scuba certifications and progress to instructor level. VET or university courses in marine conservation or environmental management can enhance your knowledge of marine habitats and sustainability, making you a stronger candidate. -
Chef
Create culinary delights that combine food, flavour, and art to deliver memorable dining experiences.
As a Chef you’ll prepare, cook, and present a wide range of dishes, managing kitchen operations and maintaining high food safety standards. In this role, you can work across a variety of settings, including high-end resort restaurants, cafes, and more. It’s a career where your creativity and passion for food can truly shine, offering opportunities to grow and explore diverse culinary styles.
In the Greater Whitsunday region, chefs play a vital role in supporting hospitality by crafting dishes that attract locals and tourists alike, contributing to developing a vibrant food culture.
What you might do day-to-day:
- Prepare and cook meals to high standards
- Develop and innovate menus
- Maintain cleanliness and food safety protocols
- Manage kitchen staff and coordinate workflow
This role suits people who:
Enjoy creativity, fast-paced environments, and working with their hands.Pathway:
Typically start with a Certificate III or IV in Commercial Cookery and completing an apprenticeships that provides practical, real-world experience. -
Resort Manager
Create unforgettable guest experiences while leading the day-to-day operations of a resort.
As a Resort Manager, you’ll take charge of all aspects of resort operations—from front office and housekeeping to food service and guest relations. You’ll use digital booking systems, staff scheduling platforms, and guest feedback tools to ensure everything runs smoothly. Using leadership and communication skills, you’ll inspire your team to deliver exceptional service, resolve issues quickly, and maintain high standards. Budget management, event coordination, and adapting to changing guest needs all form part of the role, requiring both professionalism and creative problem-solving.
In the Greater Whitsunday region, Resort Managers play a key role in ensuring visitors enjoy seamless, high-quality stays. With many high-end and eco-resorts across the area, there are opportunities to advance in regional management roles.
What you might do day-to-day:
- Oversee resort operations and team performance
- Manage guest bookings, check-ins, and experiences
- Lead staff training and scheduling
- Monitor budgets, reviews, and service quality
This role suits people who:
Are confident leaders, adaptable, and love working with people.Pathway:
Many start in hospitality roles, then study tourism or hospitality management. TAFE and The Hotel School offer pathways to grow your career. -
Event Planner
Bring events to life with creativity and expert coordination.
As an Event Planner, you’ll organise festivals, weddings, corporate functions, or sporting events. You’ll manage budgeting, venue selection, vendor coordination, marketing, and logistics. Using digital tools and event software, you’ll streamline planning and communication. This role demands strong organisation, multitasking, and problem-solving skills to ensure events run smoothly and meet client expectations.
In the Greater Whitsunday region, Event Planners are vital to creating dynamic events that showcase local culture and attract visitors from near and far.
What you might do day-to-day:
- Coordinate event logistics and vendors
- Manage budgets and timelines
- Communicate with clients and stakeholders
- Use event software to track progress
This role suits people who:
Are organised, creative, and thrive under pressure.Pathway:
You can start with a certificate or diploma in event management, gaining practical experience through internships or assistant roles. University study can open doors to larger-scale projects and management positions. -
Cultural Heritage Officer
Protect and promote the cultural heritage of the Greater Whitsunday region.
As a Cultural Heritage Officer, you’ll work closely with Indigenous communities, local governments, and organisations to preserve and manage cultural sites and practices. Using advanced mapping technologies, digital record-keeping, and heritage management software, you’ll document and safeguard important cultural landmarks and stories. You’ll also develop programs to educate the public and support sustainable cultural tourism. This role requires strong communication, research, and project management skills to balance cultural sensitivity with legal and environmental responsibilities.
In the Greater Whitsunday region, Cultural Heritage Officers play a vital role in preserving Indigenous heritage while fostering community engagement and awareness.
What you might do day-to-day:
- Collaborate with Traditional Owners and stakeholders
- Conduct site assessments and cultural heritage surveys
- Maintain digital records and mapping of heritage sites
- Develop educational and tourism programs promoting cultural awareness
This role suits people who:
Are respectful, community-focused, and passionate about cultural preservation.Pathway:
Many start with a Certificate or Diploma in Cultural Heritage, Indigenous Studies, or Environmental Management. University degrees and practical experience with Indigenous communities can open more advanced career opportunities.